ADA Title III News & Insights

Don’t Miss Our Digital Accessibility Webinar – Tomorrow, February 26, 2015

Posted in Webinars

Webinar_Flat_Icon_Set_REZERVAPlease join Seyfarth Shaw’s ADA Title III team members Minh Vu and Kristina Launey, along with SSB Bart CEO Tim Springer, for a preview of the Defending Digital Accessibility Lawsuits presentation they’ll give at this year’s California State University Northridge Annual International Technology and Persons with Disabilities Conference.  This 45-minute webinar will provide a brief overview of applicable laws and recent settlements, and practical tips for proactive preparation and avoidance, or remedial defense, against digital accessibility complaints and litigation.

Click here to register for the webinar.

Proposed Accessibility Standards for Federal Government Websites Highlights Double Standard Justice Department Seeks to Impose on Public Accommodations

Posted in Department of Justice, Website

disabled buttonBy Minh N. Vu and Kristina M. Launey

On February 18, 2015, the U.S. Architectural and Transportation Barriers Compliance Board (“Access Board”) issued a proposed rule (“NPRM”) which would, among other things, adopt the WCAG 2.0 Level AA Guidelines (“WCAG 2.0 Level AA”) as the standard for federal government websites.  Section 508 of the Rehabilitation Act requires federal government websites and off-line documents and software to be accessible, but the Section 508 standard for accessible websites has been, since it issued in 2000, a list of 16 requirements that are less rigorous than the WCAG 2.0 Level AA Guidelines.  The issuance of this NPRM underscores that — even while the Justice Department (“DOJ”) has been demanding that public accommodations make their websites conform to WCAG 2.0 Level AA — neither it nor any other federal agency is presently required to meet this standard.  As we have reported, the DOJ has entered into a number of settlements and a consent decree with public accommodations which reference WCAG 2.0 Level AA as the accessibility standard.  DOJ has done so even though it still has not issued a proposed rule that adopts a legal standard for accessible public accommodations websites.  DOJ started this rulemaking process more than four years ago and has stated that it will issue a rule in June of this year. Whether this projected deadline will be pushed back again remains to be seen.

The government has faced scrutiny and even been sued for its own inaccessible websites.  As we previously reported, last year an advocacy group sued the United States General Services Administration, alleging GSA’s own website, SAM.gov, is inaccessible and does not comply with Section 504, leaving certain blind and visually impaired government contractors unable to register or timely renew their government contracts.  The NPRM even notes that some federal agencies have had trouble complying with the less demanding existing Section 508 standards.

In announcing the NPRM, the Access Board noted that adoption of WCAG 2.0 Level AA for federal agency websites would  promote consistency with the Department of Transportation’s recent final rule which adopted the same standard for air carrier and ticket agent websites, and accelerates the spread of web accessibility.

The Access Board will provide a 90 day public comment period and will hold a public hearing on March 5 at the CSUN conference in San Diego, and on March 11, at the Access Board in Washington, D.C. After the public comment period closes, the Access Board will consider the comments and issue a Final Rule.  We will be watching with great interest to see whether federal agencies, including DOJ, will support the adoption WCAG 2.0 Level AA for their own websites and how much time they will give themselves to remediate and conform their websites to this new standard.

VUDU Agrees to Caption or Subtitle All Online Streaming Video Content in Settlement With NAD

Posted in Lawsuits, Investigations & Settlements, Website

By Kristina M. Launey

On Monday, the National Association of the Deaf (NAD) announced a settlement agreement between it and VUDU, Inc., a wholly owned streaming entertainment subsidiary of Walmart, in which VUDU has agreed to caption 100% of movies and television programs streamed online through VUDU’s Video on Demand Service.  NAD is a non-profit civil rights advocacy group of, by, and for deaf and hard of hearing individuals.  In the agreement, VUDU agreed to, by January 16, 2015, ensure every title in its online catalog is closed-captioned or subtitled, and to caption all newly-acquired content as soon as that content is made available to the public.

The agreement does not address whether Vudu or the providers of the videos and other content Vudu streams on its service is responsible for providing the captioning; Vudu simply commits to provide the content with captioning or subtitles.  The only exception to this general commitment is in cases where a video programming owner provides Vudu with non-English-language-based content containing English language subtitles.  In that case, the agreement allows Vudu to use that English-subtitled version in lieu of Closed Captioning as long as Vudu has used diligent efforts to obtain Closed Captions or subtitles that describe the audio content of programming, such as speaker identification, sound effects and music description.  The agreement prohibits subtitles from being used for programming required to be captioned under the Communications and Video Accessibility Act or when Closed Captions or Subtitles for the Deaf and Hard of Hearing are available. 

The agreement also requires Vudu to provide customer service representatives with documentation and training regarding handling questions about captioning issues.

The agreement remains in effect until May 31, 2018.

Captioning of videos and other online content has been a hot topic recently in the ADA Title III space in various forms.  In 2011, NAD sued Netflix over its streaming service and received mixed results due to a conflict in the courts as to whether a web-only video streaming business is a place of public accommodation covered by Title III of the ADA, as we reported here and here.  Ultimately, NAD and Netflix entered into a consent decree that, similar to the Vudu agreement, required closed captions in 100% of Netflix’s streaming content.  In a different context, the Department of Justice is working on rules that would govern the obligation of movie theaters to show movies with closed captioning and audio description, but has only issued proposed regulations.  In yet another slightly different context, a Court rejected a deaf plaintiff’s claims that Redbox violated Title III by not making more closed-captioned videos available at its DVD rental kiosks and that Redbox Digital failed to closed-caption all of its online videos that were available for streaming.  The Court reasoned that a public accommodation is not required to alter its inventory to include accessible or special goods that are designed for, or facilitate use by, individuals with disabilities in the form of captioned videos at its kiosks.  The Court also found, following Ninth Circuit precedent, that Redbox Digital did not have to caption its library of web-based videos for deaf or hard-of-hearing consumers because a website is not a place of public accommodation under Title III.

This is a new frontier, and clearly a high priority for deaf advocates.

Edited by Minh N. Vu

Serial ADA Plaintiff Makes Florida News

Posted in 2010 ADA Standards, Lawsuits, Investigations & Settlements

By Minh N. Vu

Serial ADA Title III lawsuit filer Howard Cohan made local television news last week in a story CBS Action News 47 reported after Mr. Cohan filed 24 new lawsuits against various north Florida hotels.  Seyfarth Shaw’s Title III Team has handled a number of cases filed by Mr. Cohan.  Our search of the federal court docket shows that he has filed 606 lawsuits since the beginning of 2013.

Businesses often ask why the courts would allow a plaintiff with no apparent interest in doing business with the target of these lawsuits to pursue these matters. The reality is that challenging the legitimacy of these cases will almost always exceed the cost of settling the matter.  As a result, most businesses choose the latter, seemingly more practical option, which simply encourages more lawsuits.  On occasion, some businesses targeted by serial plaintiffs decide to fight and have obtained excellent results, as we reported here. However, these cases are the exception.

Edited by Kristina M. Launey

Justice Department Settlement Requires the Museum of Crime & Punishment to Make Website, Facilities, and Tours Accessible

Posted in Department of Justice, Website

By Minh Vu and Kylie Byron

The Department of Justice (DOJ) is continuing to pressure businesses to make their websites accessible even while it is drafting proposed regulations for websites that are supposedly coming out this June.  The latest business targeted by DOJ is the National Museum of Crime and Punishment, which entered into a settlement agreement that was announced on Tuesday, January 13, 2015.

The settlement agreement requires the Museum to redesign its website to conform to the World Wide Web Consortium (W3C)’s Web Content Accessibility Guidelines 2.0 (WCAG), Level AA.  The DOJ has yet to adopt WCAG Level AA (or any other set of guidelines) as the legal standard for website accessibility in any of its regulations, but they are becoming the de facto standard.  As we have previously reported, the DOJ has specified WCAG Level AA as the access standard in all of its recent website accessibility agreements, including those with tax return preparation company H&R Block and online grocer Peapod.

WCAG Level AA requires, among many other things, that websites provide text alternatives for all non-text content; captioning and audio descriptions for all pre-recorded and live video and audio media; and an adaptable layout with a minimum contrast and resizable text.  Further, the website must provide multiple ways to access any individual page, and all pages must be organized and easily navigable by a screen reader. The settlement does not specify whether the Museum’s mobile site, if it exists, would also have to conform to the guidelines.

The settlement agreement gives the Museum only 120 days to make its website conform to WCAG Level AA.  This is a very short timeframe considering that the process  always requires an initial audit, remediation, and retesting to ensure compliance.   On a more positive note, the Museum did not have to pay any civil penalties.

In addition to website remediation, the Museum will also have to provide audio descriptions of tours and exhibits as well as resources in braille and large print for individuals who are blind or who have low vision.  It must also make modifications to the museum itself  to remove physical access barriers.

Edited by Kristina Launey

Seyfarth Workplace Class Action Team To Present Webinar on 2014 Class Action Developments and What Lies Ahead

Posted in Lawsuits, Investigations & Settlements, Webinars

On January 22, Seyfarth Shaw’s class action experts are presenting a webinar to discuss highlights from Seyfarth’s 11th Annual Workplace Class Action Litigation Report.  While the Report primarily covers class actions in the employment context, many of the rules, strategies, and tactics are equally applicable and employed in ADA Title III class litigation, as demonstrated by the Report’s inclusion of some ADA Title III cases. 

The Report and webinar should prove educational to anyone faced with class or complex litigation. To find out more about the webinar and to register, click here.

Seyfarth Partner Provides Insight for SHRM Article on Service Animals

Posted in Service Animals

As we start 2015, the recent activity and interest surrounding the issue of service animals under Title III of the ADA show no signs of abating.  Customers and patrons of retailers and other public accommodations continue to test the boundaries of the federal statute and the applicable regulations, as well as those of state statutes, by bringing service animals (some legitimate and some decidedly not) into places of public accommodation.  There appears to be a great deal of ongoing misinformation and misunderstanding about the these issues, which continue to present legal and practical headaches and minefields for places of public accommodation, as well as for employers under Title I of the ADA and analogous state statutes. Generally, the service animals topic continues to resonate within not only the legal community, but also in popular culture.

In December, the Society for Human Resources Management, the leading national Human Resources professional organization, published an article about service animals under Titles III and Title I of the ADA after obtaining insights from various sources, including one of our own ADA Title III team partners in California, Andrew M. McNaught. That article also cited to a widely-read, and very amusing and informative piece on the topic published by the New Yorker Magazine in October 2014.

In this space, we have previously reported on the myriad of issues surrounding service animals in places of public accommodation under Title III of the ADA.   You can be sure we will continue to keep our readers updated on relevant developments in this area as we move forward in 2015.

Edited by Minh N. Vu and Kristina M. Launey

DOJ Push for Website Accessibility Reaches the Mainstream Media

Posted in Department of Justice, Website

By Minh Vu and Kristina Launey

Although we attorneys who specialize in ADA Title III matters have been dealing with and writing about website accessibility issues for years, most people, including lawyers, know very little about this topic.  That status quo is about to change.  Last week, the Wall Street Journal published its second piece on the this topic in two months. The first article to address the subject appeared in October and included commentary from our Team leader, Minh Vu. This second piece appeared in the WSJ’s Risk & Compliance Journal.  Greater coverage of this topic is a positive trend considering its importance and significance for both businesses and individuals with disabilities.

New Justice Department Guidance Provides Useful Roadmap for Public and Private Schools on Their Effective Communication Obligations

Posted in Auxiliary Aids and Services, Department of Justice, Effective Communication

By Eden Anderson

Last month, the U.S. Department of Justice (DOJ) and U.S. Department of Education (DOE) issued a joint guidance Under Title II of ADA (the “Guidance”) explaining the obligation of public schools to provide “auxiliary aids and services” to ensure effective communication with students with hearing, vision, or speech disabilities. Although this Guidance applies to state and local government entities under Title II of the ADA, private schools have very similar obligations under Title III of the ADA. Thus, the Guidance is useful for all educators and administrators of both public and private schools.  Below are some highlights from the Guidance.    

  • Effective communication must be provided to any member of the public who seeks out the school’s services, programs, or activities (e.g., for parent-teacher conferences, open houses, performances).  In addition, the effective communication obligation is not limited to the classroom, but extends to all of a student’s school related communications, including school sponsored extracurricular activities. 
  • A case-by-case analysis must be made in determining an appropriate auxiliary aid or service.  Schools must consider “the communication used by the student, the nature, length, and complexity of the communication, and the context in which the communication is taking place.” 
  • Any interpreter must be “qualified,” meaning able to interpret both receptively and expressively.  Schools cannot rely on staff who are not “qualified” interpreters, nor on students to provide their own interpreter (unless the student makes such a request or in specified emergency situations). 
  • Schools must give “primary consideration” to the student’s requested auxiliary aid or service, and are “strongly advised” to make clear in discussions with the student/parent that the school will bear the complete cost.  “Primary consideration” means that the school must honor the student’s request, unless the school can “prove that an alternative auxiliary aid provides communication as effective as that provided to students without disabilities.”  This is one instance where the rules for public vs. private schools are different.  Under the ADA Title III regulations that apply to private schools, the school is only required to consult with the individual requesting the service about his or her preferred method of communication but “the ultimate decision as to what measures to take rests with the public accommodation.”
  • To the extent a school believes that the provision of a particular auxiliary aid or service would “fundamentally alter the nature of the service, program, or activity” or result in “undue financial and administrative burden,” it is the school’s burden to establish such defenses.  The school must explain its reasoning in writing to the student and must still provide an alternative auxiliary aid or service that ensures effective communication to the maximum extent possible.  The Guidance expressly cautions that “[c]ompliance  . . . would, in most cases, not result in undue financial and administrative burdens.” 
  • Auxiliary aids and services must be provided in “accessible formats, in a timely manner (“as soon as possible”), and in such a way to protect the privacy and independence of the student.”  Schools are “strongly advise[d]” to keep students/parents informed of the status of any request or delay in compliance. 

Edited by Minh N. Vu and Kristina Launey

Justice Department Further Delays Website Regulations

Posted in Department of Justice, Website

By Minh Vu and Kristina Launey

The Justice Department (DOJ) just officially announced in the federal government’s Unified Regulatory Agenda that it is again pushing back the target date for publishing its proposed website regulations for state/local governments and public accommodations to December 2014 and June 2015, respectively.  The delay is no surprise because DOJ did not meet the August 2014 target date that it had previously announced for the state/local government website proposed rule. In the meantime, DOJ continues to press its agenda of requiring businesses to make their websites accessible in the absence of any such regulations or a legally binding technical standard for website accessibility.